Beerajaah SswainJun 5, 20202 min readCPG, DTC, and AmazonI think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...
Beerajaah SswainApr 27, 20202 min readHow Tik-Tok ads work? notes for every brand or marketer using this channel.Tik-Tok is buzzing right now and every brand big or small is looking to use this platform to drive reach and engagement with its...