The Hardworking B2B Marketing Playbook - 2022 (Post 2)
Moving from a state of Chaos to Calm - Closed Loop Strategy Why do you need a closed-loop strategy in B2B Content marketing? A closed-loop strategy creates impactful, useable content that supports all of your channels and internal teams, delivers valuable and necessary information for prospects, and increases deal velocity. This process comes down to four steps: Plan, Execute, Distribute & Optimize The planning stage is the most important one. Here is when you will have to lo