Beerajaah SswainMay 8, 20223 minThe Hardworking B2B Marketing Playbook - 2022 (Post 1)The desired outcome dictates your strategy: This is true in any game or competition. But the tactics that win differ depending on your...
Beerajaah SswainMar 1, 20215 minGreat B2B campaign ideas to inspire your next campaignThe marketing world is going quickly. There is no assurance that what is going to work today will still work in a month—never less than a...
Beerajaah SswainJul 22, 20201 minGaming, it’s all about the mums. But are brands listening?Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...
Beerajaah SswainApr 27, 20202 minHow Tik-Tok ads work? notes for every brand or marketer using this channel.Tik-Tok is buzzing right now and every brand big or small is looking to use this platform to drive reach and engagement with its...