Beerajaah Sswain
The Hardworking B2B Marketing Playbook - 2022 (Post 1)
The desired outcome dictates your strategy: This is true in any game or competition. But the tactics that win differ depending on your...
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Beerajaah Sswain
Mar 1, 20215 min read
Great B2B campaign ideas to inspire your next campaign
The marketing world is going quickly. There is no assurance that what is going to work today will still work in a month—never less than a...
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Beerajaah Sswain
Jul 22, 20201 min read
Gaming, it’s all about the mums. But are brands listening?
Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...
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Beerajaah Sswain
Apr 27, 20202 min read
How Tik-Tok ads work? notes for every brand or marketer using this channel.
Tik-Tok is buzzing right now and every brand big or small is looking to use this platform to drive reach and engagement with its...
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Beerajaah Sswain
Apr 15, 20202 min read
SMB Marketing DIY tools
Youtube has launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the...
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Beerajaah Sswain
Apr 3, 20201 min read
This Week in Digital and Tech - 3rd April 2020
Headlines Google commit $800m to COVID-19 relief efforts and Amazon teamed up with WHO to help their efforts. Apple launched a COVID-19...
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Beerajaah Sswain
Mar 31, 20203 min read
Ecommerce Trends - Tough times need fresh approaches
Yes, we do see a declining trend but encouragingly, opportunities appear to exist – at least to an extent. We’ve pulled together a few...
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Beerajaah Sswain
Mar 26, 20202 min read
Content and Commerce - A rewarding Partnership, less used
The power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products,...
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Beerajaah Sswain
Mar 13, 20201 min read
This Week in Digital & Technology - 13th March 2020
The week’s stories include Facebook’s ban on ads for face masks, social networks working with governments to counter Covid-19...
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Beerajaah Sswain
Mar 5, 20201 min read
This week in Digital & Tech - 24th Jan 2020
Welcome to This Week in Digital: a week that has seen a landmark surpassed, as Alphabet, Google’s parent company, tops a US$1 trillion...
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Beerajaah Sswain
Mar 5, 20201 min read
This Week in Digital & Marketing - 9th Jan 2020
Welcome to the first This Week in Digital of 2020. We’ve covered all of the updates from CES, news of an acquisition in the world of...
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Beerajaah Sswain
Mar 5, 20201 min read
Driving Growth in 2020 - Growth Marketing Trends
The Asian Tigers look to be back to their roaring best in 2020. While the outlook looks bleak in India there is definite way that growth...
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