Growth Marketing Blog

The desired outcome dictates your strategy: This is true in any game or competition. But the tactics that win differ depending on your environment, allies, competition, the rules of the game, and the tools at your disposal. The same is true in marketing—particularly when comparing B2B and B2C. Across roles and functions—product marketing, demand generation, field marketing, digital and web, content, or communications—B2B marketers face distinct challenges. It’s not that there

The marketing world is going quickly. There is no assurance that what is going to work today will still work in a month—never less than a year. But how do you make sure you don't lose out on the next big trend in B2B marketing? It's not always that convenient. The internet is filled with posts forecasting up-and-coming B2B marketing patterns, without offering any real advice about how to tap into these trends. That's why we've put together this list of a few B2B marketing exa