Growth Marketing Blog

The social media battleground continues to see platforms vying for market share, with Instagram launching its own TikTok-like Reels and...

Selling directly to consumers used to be the preserve of upstart brands that would otherwise have been crowded off shop shelves by larger...

Recently a new class of distribution channels and their accompanying business models (think YouTube, Substack, Patreon, Instagram,...

Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...

With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with...

Our agency playbook for D2C brands. Reach out to us if you want to dive into details and create your very own D2C strategy. View it here:...

I think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...

A lot of times we are asked by our clients to evaluate creative performance across digital platforms. The traditional metrics of reach...

Today, we live between two worlds: before the pandemic and after. Retail sales have been hit with the largest MoM decline in 30 years....

As they passed 2 billion downloads TikTok broke the record for downloads in one quarter - 315m in Q1. Only Facebook apps have more...

Tik-Tok is buzzing right now and every brand big or small is looking to use this platform to drive reach and engagement with its...

In the COVID world and beyond, we see the world mutate in from of our very eyes. As mentioned the Chaos theory, a single butterfly flap...

Youtube has launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the...

Headlines Google commit $800m to COVID-19 relief efforts and Amazon teamed up with WHO to help their efforts. Apple launched a COVID-19...

Yes, we do see a declining trend but encouragingly, opportunities appear to exist – at least to an extent. We’ve pulled together a few...

The power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products,...

A recent survey of 124 marketers shows how marketers are using hashtag#influencers in today's hashtag#advertising context. Connect with...

With #coronavirus pulling down the global economy, we're in for a long haul before recovery happens. It's also a time when CFOs will...

The week’s stories include Facebook’s ban on ads for face masks, social networks working with governments to counter Covid-19...

Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats....