Beerajaah SswainAug 18, 20201 minThis week in Digital & Technology - 18th AugThe social media battleground continues to see platforms vying for market share, with Instagram launching its own TikTok-like Reels and...
Beerajaah SswainAug 2, 20203 minThe World's Leading brands go DTCSelling directly to consumers used to be the preserve of upstart brands that would otherwise have been crowded off shop shelves by larger...
Beerajaah SswainJul 27, 20202 minThe Passion EconomyRecently a new class of distribution channels and their accompanying business models (think YouTube, Substack, Patreon, Instagram,...
Beerajaah SswainJul 22, 20201 minGaming, it’s all about the mums. But are brands listening?Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...