Beerajaah Sswain
The Passion Economy
Recently a new class of distribution channels and their accompanying business models (think YouTube, Substack, Patreon, Instagram,...
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Beerajaah Sswain
- Jul 22, 2020
- 1 min
Gaming, it’s all about the mums. But are brands listening?
Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...
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Beerajaah Sswain
- Jul 13, 2020
- 2 min
Now create a Custom Audience based on Shopping Activity
With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with...
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Beerajaah Sswain
- Jun 17, 2020
- 1 min
D2C Brand Playbook
Our agency playbook for D2C brands. Reach out to us if you want to dive into details and create your very own D2C strategy. View it here:...
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Beerajaah Sswain
- Jun 5, 2020
- 2 min
CPG, DTC, and Amazon
I think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...
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Beerajaah Sswain
- May 13, 2020
- 2 min
Decoding creative performance across digital platforms
A lot of times we are asked by our clients to evaluate creative performance across digital platforms. The traditional metrics of reach...
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Beerajaah Sswain
- May 7, 2020
- 4 min
Dear Ecommerce Brands, take a leap....not of faith but of conviction.
Today, we live between two worlds: before the pandemic and after. Retail sales have been hit with the largest MoM decline in 30 years....
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Beerajaah Sswain
- May 3, 2020
- 1 min
Why Tik-Tok should be a part of your growth strategy?
As they passed 2 billion downloads TikTok broke the record for downloads in one quarter - 315m in Q1. Only Facebook apps have more...
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Beerajaah Sswain
- Apr 27, 2020
- 2 min
How Tik-Tok ads work? notes for every brand or marketer using this channel.
Tik-Tok is buzzing right now and every brand big or small is looking to use this platform to drive reach and engagement with its...
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Beerajaah Sswain
- Apr 19, 2020
- 1 min
COVID19 - The World Mutates
In the COVID world and beyond, we see the world mutate in from of our very eyes. As mentioned the Chaos theory, a single butterfly flap...
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Beerajaah Sswain
- Apr 15, 2020
- 2 min
SMB Marketing DIY tools
Youtube has launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the...
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Beerajaah Sswain
- Apr 3, 2020
- 1 min
This Week in Digital and Tech - 3rd April 2020
Headlines Google commit $800m to COVID-19 relief efforts and Amazon teamed up with WHO to help their efforts. Apple launched a COVID-19...
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Beerajaah Sswain
- Mar 31, 2020
- 3 min
Ecommerce Trends - Tough times need fresh approaches
Yes, we do see a declining trend but encouragingly, opportunities appear to exist – at least to an extent. We’ve pulled together a few...
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Beerajaah Sswain
- Mar 26, 2020
- 2 min
Content and Commerce - A rewarding Partnership, less used
The power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products,...
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Beerajaah Sswain
- Mar 20, 2020
- 1 min
How Marketers are using Influencers
A recent survey of 124 marketers shows how marketers are using hashtag#influencers in today's hashtag#advertising context. Connect with...
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Beerajaah Sswain
- Mar 18, 2020
- 1 min
Marketing in COVID times!
With #coronavirus pulling down the global economy, we're in for a long haul before recovery happens. It's also a time when CFOs will...
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Beerajaah Sswain
- Mar 13, 2020
- 1 min
This Week in Digital & Technology - 13th March 2020
The week’s stories include Facebook’s ban on ads for face masks, social networks working with governments to counter Covid-19...
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Beerajaah Sswain
- Mar 5, 2020
- 2 min
This week in Digital & Tech - 14th Feb 2020
Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats....
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Beerajaah Sswain
- Mar 5, 2020
- 1 min
This week in Digital & Tech - 24th Jan 2020
Welcome to This Week in Digital: a week that has seen a landmark surpassed, as Alphabet, Google’s parent company, tops a US$1 trillion...
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Beerajaah Sswain
- Mar 5, 2020
- 1 min
This Week in Digital & Marketing - 9th Jan 2020
Welcome to the first This Week in Digital of 2020. We’ve covered all of the updates from CES, news of an acquisition in the world of...
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