My Work, My Passion
Innovation has been a great driver for me both emotionally and physically. I get an amazing kick out of creating things that are first in the market and a real advantage to my clients. Some of these innovations that have been delivered at scale within my career until now are mentioned below. This is also a great testimony to the clients and agency teams that I have worked. Always striving for a few more in the near future....
INDUSTRY FIRST INNOVATIONS
India’s first mobile radio channel – Wheel Missed Call, Kaan Khajura Tesan
https://www.youtube.com/watch?v=P6hHywdCiHw
Kissanpur - Made from real tomatoes
https://www.youtube.com/watch?v=Q6iy38dELt4&t=7s
Dabangg premiere on Youtube - 1st-time Bollywood content comes online
McD retail AR Campaign
Mira on VuClip – 1st Branded Content on Featurephones
Dove blogger meet - 1st Blogger Meet in India
Renault Digiracer – motion-sensing game using the camera
Google cross-media study with Unilever
Tony & Guy (Hirmeetswardrobe) - Live Streaming Event on YouTube
https://www.youtube.com/watch?v=OWnRRqGLm8s
Axe Musicstar - Integrated Digital Strategy
https://www.youtube.com/watch?v=B_F3J-FtUS0
First Google click to call Campaign – Lenovo
First bluecasting campaign – Lee Jeans
KFCAddhope – Browser based content discovery through Image recognition (Without App)
https://www.youtube.com/watch?v=NaHJrykucpI
KFC IOT Button – Ordering made easy without a phone
https://www.youtube.com/watch?v=d43t2CGvCFA
Contezee (Sheeko) - Branded Content Marketplace (80,000+ YouTubers and Instagrammers)
https://www.contezee.agency
SOME OF THE BRANDS I HAVE WORKED ACROSS MY CAREER
