The Hardworking B2B Marketing Playbook - 2022 (Post 2)
Moving from a state of Chaos to Calm - Closed Loop Strategy
Why do you need a closed-loop strategy in B2B Content marketing?
A closed-loop strategy creates impactful, useable content that supports all of your channels and internal teams, delivers valuable and necessary information for prospects, and increases deal velocity. This process comes down to four steps:
The planning stage is the most important one. Here is when you will have to look at a bunch of elements like budgets, tech stack, distribution channels, cross-functional teams, buyer personas, calendars, assets, and most importantly getting everything together.
Creating consistent content for every stage of the purchase process requires B2B marketers within your organization to get on the same page, align around goals, and execute strategically.
You should also make sure you have a solid plan for how you'll measure success throughout each part of this process because that will help you determine what needs more work or improvement.
But remember, “Planned marketing strategy” doesn’t mean that your marketing lacks spontaneity. It just means that whatever creative or spontaneous programs you might consider should align with a bigger marketing strategy.
In the next post of this series, we will delve into the details of the B2B content planning stage and explain the framework that gets you started the right way.