Search
  • Beerajaah Sswain

This Week in Digital & Marketing - 9th Jan 2020



Welcome to the first This Week in Digital of 2020. We’ve covered all of the updates from CES, news of an acquisition in the world of video and insight on how brands are using TikTok.Headlines

Tremor has bought Unruly from News Corp for a significantly lower price than they paid for it, but with a commitment of future profits.

YouTube has disabled personalised ads and comments on children’s videos to conform with the Children’s Online Privacy Protection Act (COPPA).

Snap has launched personalised cartoons on Bitmoji TV.

Instagram launched Layout mode for Stories, offering a range of grid displays for multiple images within a single frame.

In the US, Walmart has launched its own programmatic ads platform.


Insights

Insight into Amazon’s market share – 5% or 35%? Depends how you cut it.

Retail analysts are predicting the further rise of Instagram commerce in 2020.

Beauty brands are increasingly turning to TikTok influencers.


Cool

Not sure where to start on the #CES2020 coverage? Dive into the weird and wonderful gadgets introduced at the conference.

With last year fully behind us, we can take a look at the biggest social campaigns of 2019.

Sassy social replies are the new campaigns, with Greggs and KFC telling it like it is.


Deep Reads

The UK Competition and Markets Authority (CMA) has published a report looking into Facebook and Google’s market dominance.

Why the 2010s were the Facebook decade.

A better internet is waiting for us, according to the New York Times.

Check out the Growth Marketing Trends for 2020 and how you can win this year!


#growthmarketing #growthhacking #advertising #marketing #digitalmarketing #martech


4 views