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Get To Know Us - BS Consult

The BS Consult's motley crew of highly motivated individuals with a collective experience of 45+ years, is always working towards a common goal, that of helping you stand out and win in today's marketplace. Drop into our office or give us a call to share your business goals and we will deliver and execute a personalized plan to achieve them.

A bit about me

Passionate about enabling people and businesses to grow. I have launched 4 enterprises - 3 worked out; one didn't! Always been a big believer that lasting value will be created by the convergence of data, creativity, and technology. On a lifelong journey to overcome all my biases.


A “Digital Native cum Evangelist” with over 30 Global & Domestic awards for innovative media work; Masters Degree in Marketing and over 19+ years of professional experience. Significant experience in leading, mentoring & scaling teams and in setting a vision for a team and for a brand’s digital strategy. Progressive thinker with the ability to provide leadership, minimize risks, and consistently achieve extraordinary results. Excellent record in creating Mobile innovations, leveraging emerging media opportunities & content partnerships across the media & advertising ecosystem in Asia. I love to build businesses ground-up leveraging extensive use of digital media and technology.


Chief Growth & Innovation Officer, Head of COE I Ogilvy & Mather – Neo@Ogilvy (2 Years)
Lead the COE Team – Media, Technology & Analytics, 

Co-founder & CEO I Trynbuy India (3.5 Years)
Co-built a Social commerce business. My first entrepreneurial venture. Had great successes. And made many mistakes. Best learning period of my life!


VP – Digital & Emerging Media I Omnicom Media Group (8 Years)
Built one of the best digital agencies in the region from scratch and took it to the top3 in a span of 5 years. Most fulfilling period of my career.

National Director Mediaedge - GroupM (2.5 Years)
Rufus Leonard (Dubai) (2 Years)
Business Head Studiosmile – Quasar WPP (2.5 Years)
Category Manager Baazee – Ebay India (1.5 Years)


Building New Business           Leadership        Analytics         Digital Strategy          Start-ups

Global Delivery                         People Development               Management             Business Analysis

Consulting                                 Business Intelligence               Mobile Marketing       Digital Media

Cannes Gold: Best use of mobile devices – KKT
MediaAbbys: Best digital content creation strategy - branded content category (Grand Prix award) – Be Beautiful
Festival of Media Asia: Wheel Missed Call
Impact Digital 100 - 2011, 2012
Asia Top 10 Most Popular people in Digital Advertising (iHub Media)

Campaign Asia – Agency Leader of the Year (2010, 2011, 2012)

Beyond the Horizon 2016 (Buy it here on Amazon)
Mark Holden, Ali Kazmi, Biraja Swain, Chris Stephenson, David Wilding, Hilary Jeffrey, Lee Smith, Steven Piluso
This book was about the influence of technology on the media landscape while predicting immediate changes that lie in front of us.


MBA – Marketing & Systems

Bachelor of Commerce (Hons.)

Google Advertising Professional

I-Com Global Board Member

IAMAI member
MMA member

About Us: About Us
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