A “Digital Native cum Evangelist” with over 30 Global & Domestic awards for innovative media work; Masters Degree in Marketing and over 24+ years of professional experience. Significant experience in leading, mentoring & scaling teams and in setting a vision for a team and for a brand’s digital strategy. Progressive thinker with the ability to provide leadership, minimize risks, and consistently achieve extraordinary results. Excellent record in creating Mobile innovations, leveraging emerging media opportunities & content partnerships across the media & advertising ecosystem in Asia. I love to build businesses ground-up leveraging extensive use of digital media and technology.

 

EXPERIENCE
Chief Growth & Innovation Officer, Head of COE I Ogilvy & Mather – Neo@Ogilvy (2 Years)
Lead the COE Team – Media, Technology & Analytics, 

Co-founder & CEO I Trynbuy India (3.5 Years)
Co-built a Social commerce business. My first entrepreneurial venture. Had great successes. And made many mistakes. Best learning period of my life!
 

VP – Digital & Emerging Media I Omnicom Media Group (8 Years)
Built one of the best digital agencies in the region from scratch and took it to the top3 in a span of 5 years. Most fulfilling period of my career.

National Director Mediaedge - GroupM (2.5 Years)
Rufus Leonard (Dubai) (2 Years)
Business Head Studiosmile – Quasar WPP (2.5 Years)
Category Manager Baazee – Ebay India (1.5 Years)

AWARDS
Cannes Gold: Best use of mobile devices – KKT
MediaAbbys: Best digital content creation strategy - branded content category (Grand Prix award) – Be Beautiful
Festival of Media Asia: Wheel Missed Call
Impact Digital 100 - 2011, 2012
Asia Top 10 Most Popular people in Digital Advertising (iHub Media)

Campaign Asia – Agency Leader of the Year (2010, 2011, 2012)
 

PUBLICATION
Beyond the Horizon 2016 (Buy it here on Amazon)
Co-Authors:
Mark Holden, Ali Kazmi, Biraja Swain, Chris Stephenson, David Wilding, Hilary Jeffrey, Lee Smith, Steven Piluso
This book was about the influence of technology on the media landscape while predicting immediate changes that lie in front of us.
 

CERTIFICATIONS & AFFILIATIONS
MBA – Marketing & Systems

LinkedIn Certified Marketer

Google Advertising Professional

I-Com Global Board Member

IAMAI member
MMA member