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Driving MQls an SQLs through B2B Marketing and ABM

Drive more business leads and growth

B2B marketing on LinkedIn is a great way to target your ads to people in businesses that need your product or service. It’s a higher funnel form of advertising than intent-based advertising platforms like AdWords, but the ability to target decision-makers & CXOs makes it an incredibly effective channel for B2B marketing.

LinkedIn allows you to target your ads in a number of ways. You can target your ads by location, company name or category, job title, job function, seniority, school, skills as well as basic demographic information such as gender or age.

Once you’ve set up your ideal audience, you can then monitor your results to find out exactly who responds best to your message. This allows you to refine things even further and make sure your ads are showing in the most profitable ways possible


Consider the following questions:

What job titles are associated with your target audience?
Where does your target audience work?
What skills or interests does your target audience have?
Is your target audience typically found at a certain seniority level?
Does your target audience typically hold a certain type of position in a company?


If you’ve got a great answer to one or more of these questions, LinkedIn advertising is probably a great fit for your company.

Our B2B marketing & strategy team will work directly with your business to:

  • Clearly define goals, objectives, and deliverables for your company

  • Identify your primary target audiences wherever they can be reached

  • Explain how increasing or decreasing spending may change market outcomes

  • Assist you to assess your brand as a whole ought to be marketed

  • Explain to you how competing marketing strategies are working and failing

Our B2B marketing agency experts will help you put a GTM framework to reach your buyer personas through ABM (account-based marketing) campaigns and also implement marketing automation services that will increase your MQLs and SQLs consistently over a period of time.


Read More: Great B2B campaign ideas to inspire your next campaign

Read More: SAAS product launch Case Study

Read More: ABM drives more MQLs and SQLs

Digital Consulting: Feature
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