Beerajaah Sswain
Build Availability, Not Awareness
Salesforce discovered that people have heard about them but few people knew how they could help their business grow! Despite its fame,...
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Beerajaah Sswain
Sep 14, 20232 min read
Counter-intuitive influencer strategy?
Kylie Jenner wears it. So does Selena Gomez. And Gigi Hadid. But this brand keeps that quiet. For good reason. You won't find any of...
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Beerajaah Sswain
May 1, 20232 min read
Amazon's $107,000,000 mistake
In 2006, Amazon discovered something crazy. For every 100 milliseconds of additional load time on product pages, it cost them 1% of...
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Beerajaah Sswain
Feb 23, 20232 min read
Google Year in Search 2022 - India
The Google "Year in Search - India" Report is out! Plenty of items to double-click on. ✅ Globally connected, locally focused - The global...
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Beerajaah Sswain
Dec 2, 20223 min read
Is this the most underrated Amazon FBA product category?
Figuring out what to sell next on Amazon is the "small hinge that swings a big door". It's one of the most high-leverage activities a...
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Beerajaah Sswain
Jun 20, 20224 min read
B2B Marketing: The Most effective marketing channels
It can be hard to know where to focus your time, energy, and resources when you're a B2B digital marketer. With so many channels out...
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Beerajaah Sswain
Jun 14, 20222 min read
What is the AARRR model and how can you use it to scale your business?
The AARRR funnel is an analytical framework developed by Dave McClure, founder of the American Startup Accelerator 500 STARTUPS. The...
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Beerajaah Sswain
May 20, 20221 min read
The Hardworking B2B Marketing Playbook - 2022 (Post 2)
Moving from a state of Chaos to Calm - Closed Loop Strategy Why do you need a closed-loop strategy in B2B Content marketing? A...
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Beerajaah Sswain
May 8, 20223 min read
The Hardworking B2B Marketing Playbook - 2022 (Post 1)
The desired outcome dictates your strategy: This is true in any game or competition. But the tactics that win differ depending on your...
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Beerajaah Sswain
Dec 8, 20214 min read
Brand Marketing vs Performance Marketing - The never-ending tussle
This is one of the classic debates in our industry....something I come across mostly with any brand we work with. This has got more...
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Beerajaah Sswain
May 31, 20212 min read
This Week in Digital Media & Technology - 31st May 2021
Amazon has entered an agreement to buy MGM Studios. The deal, valued at ~US$9B, is subject to regulatory approval. One US Representative...
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Beerajaah Sswain
May 16, 20214 min read
How B2B Marketers Can Use LinkedIn For ABM
Account-based marketing (ABM): This strategy is often used to acquire a specific, high-value customer, as opposed to attempting to...
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Beerajaah Sswain
Apr 12, 20212 min read
Media & Entertainment Industry Trends from India
1. Print news publishers have moved to digital platforms thanks to COVID-19. However, online initiatives are completely different from...
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Beerajaah Sswain
Mar 29, 20211 min read
Post Roundup - March 2021
Here is this month's roundup of posts that you might have missed.... New playgrounds for the #fashion and #luxury brands are here -...
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Beerajaah Sswain
Mar 18, 20211 min read
This week in Digital & Technology - 18th March
Alibaba’s web browser has been deleted from leading Chinese app stores. Company founder Jack Ma has been locked in a battle with the CCP...
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Beerajaah Sswain
Mar 1, 20215 min read
Great B2B campaign ideas to inspire your next campaign
The marketing world is going quickly. There is no assurance that what is going to work today will still work in a month—never less than a...
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Beerajaah Sswain
Jan 20, 20211 min read
Trends & Predictions 2021
Prediction & Forecasts - lots of Crystal Ball gazing at this time of year - these are some of the best; Ashley Friedlein's digital &...
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Beerajaah Sswain
Dec 3, 20202 min read
Down the personalized wormholes and individualized realities -coming evolution of consumerism
At the heart of the shift enacted by digital is a powerful truth. A digital world explodes the old calculus around consumerism’s two...
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Beerajaah Sswain
Sep 30, 20202 min read
Community Based Marketing - A new arrow in the B2B marketer's quiver
We have traditionally used ABM (account based marketing) for B2B to good effect. Now, there is a new form of B2B marketing called CBM...
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Beerajaah Sswain
Sep 16, 20201 min read
New Retail & D2C Catchup
Given the dramatic increase in time spent at home, with the lockdown and WFH, many see home as a huge opportunity. Unilever have set the...
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