I think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a subscriber got into...

A lot of times we are asked by our clients to evaluate creative performance across digital platforms. The traditional metrics of reach and CTR does not do ju...

Today, we live between two worlds: before the pandemic and after. Retail sales have been hit with the largest MoM decline in 30 years. Oil is underwater. A ...

As they passed 2 billion downloads TikTok broke the record for downloads in one quarter - 315m in Q1. Only Facebook apps have more downloads - Google apps ha...

Tik-Tok is buzzing right now and every brand big or small is looking to use this platform to drive reach and engagement with its audiences. While brands need...

In the COVID world and beyond, we see the world mutate in from of our very eyes. As mentioned the Chaos theory, a single butterfly flap can create a tornado ...

Youtube has launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or tech...

Headlines Google commit $800m to COVID-19 relief efforts and Amazon teamed up with WHO to help their efforts. Apple launched a COVID-19 screening app and web...

Yes, we do see a declining trend but encouragingly, opportunities appear to exist – at least to an extent. We’ve pulled together a few macro trends and obser...

The power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products, at its core. We all r...

A recent survey of 124 marketers shows how marketers are using hashtag#influencers in today's hashtag#advertising context. Connect with us to know more.... h...

With #coronavirus pulling down the global economy, we're in for a long haul before recovery happens. It's also a time when CFOs will focus on cost management...

The week’s stories include Facebook’s ban on ads for face masks, social networks working with governments to counter Covid-19 misinformation while audiences ...

Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats. Headlines Didn’t get an invi...

Welcome to This Week in Digital: a week that has seen a landmark surpassed, as Alphabet, Google’s parent company, tops a US$1 trillion dollar valuation. Head...

Welcome to the first This Week in Digital of 2020. We’ve covered all of the updates from CES, news of an acquisition in the world of video and insight on how...

The Asian Tigers look to be back to their roaring best in 2020. While the outlook looks bleak in India there is definite way that growth can be achieved usin...