Amazon has entered an agreement to buy MGM Studios. The deal, valued at ~US$9B, is subject to regulatory approval. One US Representative...

Account-based marketing (ABM): This strategy is often used to acquire a specific, high-value customer, as opposed to attempting to...

1. Print news publishers have moved to digital platforms thanks to COVID-19. However, online initiatives are completely different from...

Here is this month's roundup of posts that you might have missed.... New playgrounds for the #fashion and #luxury brands are here -...

Alibaba’s web browser has been deleted from leading Chinese app stores. Company founder Jack Ma has been locked in a battle with the CCP...

The marketing world is going quickly. There is no assurance that what is going to work today will still work in a month—never less than a...

Prediction & Forecasts - lots of Crystal Ball gazing at this time of year - these are some of the best; Ashley Friedlein's digital &...

At the heart of the shift enacted by digital is a powerful truth. A digital world explodes the old calculus around consumerism’s two...

We have traditionally used ABM (account based marketing) for B2B to good effect. Now, there is a new form of B2B marketing called CBM...

Given the dramatic increase in time spent at home, with the lockdown and WFH, many see home as a huge opportunity. Unilever have set the...

The social media battleground continues to see platforms vying for market share, with Instagram launching its own TikTok-like Reels and...

Selling directly to consumers used to be the preserve of upstart brands that would otherwise have been crowded off shop shelves by larger...

Recently a new class of distribution channels and their accompanying business models (think YouTube, Substack, Patreon, Instagram,...

Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...

With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with...

Our agency playbook for D2C brands. Reach out to us if you want to dive into details and create your very own D2C strategy. View it here:...

I think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...

A lot of times we are asked by our clients to evaluate creative performance across digital platforms. The traditional metrics of reach...

Today, we live between two worlds: before the pandemic and after. Retail sales have been hit with the largest MoM decline in 30 years....

As they passed 2 billion downloads TikTok broke the record for downloads in one quarter - 315m in Q1. Only Facebook apps have more...