Beerajaah SswainMay 201 minThe Hardworking B2B Marketing Playbook - 2022 (Post 2)Moving from a state of Chaos to Calm - Closed Loop Strategy Why do you need a closed-loop strategy in B2B Content marketing? A...
Beerajaah SswainMay 83 minThe Hardworking B2B Marketing Playbook - 2022 (Post 1)The desired outcome dictates your strategy: This is true in any game or competition. But the tactics that win differ depending on your...
Beerajaah SswainDec 8, 20214 minBrand Marketing vs Performance Marketing - The never-ending tussleThis is one of the classic debates in our industry....something I come across mostly with any brand we work with. This has got more...
Beerajaah SswainMay 31, 20212 minThis Week in Digital Media & Technology - 31st May 2021Amazon has entered an agreement to buy MGM Studios. The deal, valued at ~US$9B, is subject to regulatory approval. One US Representative...
Beerajaah SswainMay 16, 20214 minHow B2B Marketers Can Use LinkedIn For ABMAccount-based marketing (ABM): This strategy is often used to acquire a specific, high-value customer, as opposed to attempting to...
Beerajaah SswainApr 12, 20212 minMedia & Entertainment Industry Trends from India1. Print news publishers have moved to digital platforms thanks to COVID-19. However, online initiatives are completely different from...
Beerajaah SswainMar 29, 20211 minPost Roundup - March 2021Here is this month's roundup of posts that you might have missed.... New playgrounds for the #fashion and #luxury brands are here -...
Beerajaah SswainMar 18, 20211 minThis week in Digital & Technology - 18th MarchAlibaba’s web browser has been deleted from leading Chinese app stores. Company founder Jack Ma has been locked in a battle with the CCP...
Beerajaah SswainMar 1, 20215 minGreat B2B campaign ideas to inspire your next campaignThe marketing world is going quickly. There is no assurance that what is going to work today will still work in a month—never less than a...
Beerajaah SswainJan 20, 20211 minTrends & Predictions 2021Prediction & Forecasts - lots of Crystal Ball gazing at this time of year - these are some of the best; Ashley Friedlein's digital &...
Beerajaah SswainDec 3, 20202 minDown the personalized wormholes and individualized realities -coming evolution of consumerismAt the heart of the shift enacted by digital is a powerful truth. A digital world explodes the old calculus around consumerism’s two...
Beerajaah SswainSep 30, 20202 minCommunity Based Marketing - A new arrow in the B2B marketer's quiverWe have traditionally used ABM (account based marketing) for B2B to good effect. Now, there is a new form of B2B marketing called CBM...
Beerajaah SswainSep 16, 20201 minNew Retail & D2C CatchupGiven the dramatic increase in time spent at home, with the lockdown and WFH, many see home as a huge opportunity. Unilever have set the...
Beerajaah SswainAug 18, 20201 minThis week in Digital & Technology - 18th AugThe social media battleground continues to see platforms vying for market share, with Instagram launching its own TikTok-like Reels and...
Beerajaah SswainAug 2, 20203 minThe World's Leading brands go DTCSelling directly to consumers used to be the preserve of upstart brands that would otherwise have been crowded off shop shelves by larger...
Beerajaah SswainJul 27, 20202 minThe Passion EconomyRecently a new class of distribution channels and their accompanying business models (think YouTube, Substack, Patreon, Instagram,...
Beerajaah SswainJul 22, 20201 minGaming, it’s all about the mums. But are brands listening?Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to...
Beerajaah SswainJul 13, 20202 minNow create a Custom Audience based on Shopping ActivityWith Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with...
Beerajaah SswainJun 17, 20201 minD2C Brand PlaybookOur agency playbook for D2C brands. Reach out to us if you want to dive into details and create your very own D2C strategy. View it here:...
Beerajaah SswainJun 5, 20202 minCPG, DTC, and AmazonI think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...