The LinkedIn Experts

LinkedIn ads are the go-to option for B2B and high-end B2C advertising, we can help get you off to the perfect start, or improve the performance from your current campaigns.

​

Our campaign strategy and marketing framework is focused on building campaigns that use the best features and formats for your business objectives, with targeted ad campaigns that are perfect for your target customer. Once set up, we closely monitor the campaigns, optimizing and improving the setup, and we place a strong focus on conversion tracking to ensure that the campaigns are driving sales for your business.

​

The LinkedIn Experts - Who Is It For?

• Are you struggling to generate results from your LinkedIn Ads campaigns?

• Are you already driving a decent level of sales but want to know how to push things further?

• Are you using an ‘expert’ to manage your campaigns but you’re not sure if they’re doing things in the best way, or doing anything at all?

• Do you want to get started with advertising on LinkedIn but you’re not sure where to begin?

 

The LinkedIn Experts - What Can You Expect?

• You can expect to receive a market-leading service, with excellent campaign structures based on a wide range of experience and knowledge about what works and what doesn’t. We can tailor our service to your requirements, and typically we will include:

• Full campaign audit of existing or previous LinkedIn ad campaigns

• Strategic review of your advertising, to ensure LinkedIn has a clear role within your marketing mix

• Full campaign set up according to best practices and learnings from thousands of successful campaigns

• Actionable items to change, add or remove to improve performance

• 5-stage rating of your current setup

​

The Business Social Network

Lots of B2B, and many B2C, companies successfully use LinkedIn as part of their lead generation and/or brand-building strategy.  LinkedIn is a business social network and a great place to market your services to businesses.

Whether you are already advertising on LinkedIn or considering it, BS Consult can help. We can audit your existing campaign and tell you how to improve it. If you’ve never advertised on LinkedIn, we can look at campaigns you are running elsewhere and help you translate your successes into similar successes on LinkedIn.

​

Maximizing Audience Data

We can help you make the most of LinkedIn’s incredible amount of data to push your business ahead. Because LinkedIn encourages users to create strong profiles and to update them frequently, there are exciting opportunities for advertisers to precisely and cost-effectively reach their audience.

On LinkedIn, you don’t just have to target people by their job descriptions. You can target them by their interests too. So you could target people who’d signed up for a group for Marketing Directors and work within the hospitality and tourism sectors, for example. An added bonus is that on certain formats LinkedIn only charges you once for each user you reach, even if they see your ad multiple times.

​

PUT YOUR BUSINESS IN FRONT OF DECISION-MAKERS

Get the LinkedIn Experts to do an audit of your advertising account and company pages on LinkedIn.

Read More: Great B2B campaign ideas to inspire your next campaign

Read More: SAAS product launch Case Study

Read More: ABM drives more MQLs and SQLs