Beerajaah SswainJun 5, 20202 minCPG, DTC, and AmazonI think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...
Beerajaah SswainMar 31, 20203 minEcommerce Trends - Tough times need fresh approachesYes, we do see a declining trend but encouragingly, opportunities appear to exist – at least to an extent. We’ve pulled together a few...
Beerajaah SswainMar 26, 20202 minContent and Commerce - A rewarding Partnership, less usedThe power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products,...