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CPG, DTC, and Amazon
I think the CPG move into DTC -with Pepsi and Heinz as the most recent- is really significant. A good discussion on Linkedin sparked by a...
Beerajaah Sswain
Jun 5, 20202 min read
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Ecommerce Trends - Tough times need fresh approaches
Yes, we do see a declining trend but encouragingly, opportunities appear to exist – at least to an extent. We’ve pulled together a few...
Beerajaah Sswain
Mar 31, 20203 min read
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Content and Commerce - A rewarding Partnership, less used
The power of content lies in entering an audience’s heart and mind through a consistent story well told; one with people, not products,...
Beerajaah Sswain
Mar 26, 20202 min read
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