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  • Writer's pictureBeerajaah Sswain

New Retail & D2C Catchup

Given the dramatic increase in time spent at home, with the lockdown and WFH, many see home as a huge opportunity.

Unilever have set the bar here with their obsession with online and mobile friendly packaging imagery.

A good example of how stores are acting like media owners is this sales deck from US retailer Target.

This A16Z piece on video led ecommerce has lots of Chinese examples where the focus is not on search and reviews as in the West, but on discovery and entertainment. 

A great comprehensive resource on 2 million D2C brands across multiple markets globally -

Stay tuned for more on #D2C and #newretail!

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