New Retail & D2C Catchup
Given the dramatic increase in time spent at home, with the lockdown and WFH, many see home as a huge opportunity.
Unilever have set the bar here with their obsession with online and mobile friendly packaging imagery.
A good example of how stores are acting like media owners is this sales deck from US retailer Target.
A new study shows where Amazon grew fastest during the pandemic.
This A16Z piece on video led ecommerce has lots of Chinese examples where the focus is not on search and reviews as in the West, but on discovery and entertainment.
Trends to inform your 5-year retail strategy - Google thinking
Build Brilliant Brands: Advice from 22 of the world's leading marketers - Facebook thinking
Prada Sees Explosive Growth With New E-tail Strategy in China
A great comprehensive resource on 2 million D2C brands across multiple markets globally - www.charm.io
Stay tuned for more on #D2C and #newretail!