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This week in Digital & Tech - 14th Feb 2020



Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats.


Headlines

Didn’t get an invite to the Oscars this year? Verizon has you covered – they brought the Oscars red carpet to life via this 5G user experience.

Despite a record 24 nominations, Netflix only walked away with two awards at this year's Oscars. However, you could see more Netflix films feature in the theaters in the future – here’s why.

Facebook is set to shut down its Facebook Audience Network mobile arm from April 2020.

Contemplating a spring clean of your Instagram feed? The social media giant has launched a new feature that enables you to see the most visible accounts in your Instagram feed.

Verizon have launched their first international 5G production lab outside the US, in London.


Insights

Reuters have built a prototype for automated news videos using Deepfake’s tech.

Facebook is still the No. 1 social platform for Millennials and Gen Zs, with 77% of users claiming to use the platform daily.

Instagram brought in more ad revenue than YouTube alone in 2019, by a whopping US$5 billion.

Instagram may soon allow IGTV video creators to monetise their videos with paid ads.


Cool

Paramount rolled out Snapchat AR Lenses to promote Sonic the Hedgehog movie.

The International Red Cross (ICRC) partnered with hit video game Fortnite to launch Liferun, a spin-off game mode showcasing the work its employees do to help civilians in conflict zones.

Sony partnered with TikTok to bring you the ‘most epic TikTok ever made (LIKE EVER)’. Watch it here.

Barcode fest, anyone? These modified scanners let you play techno music using barcodes.


Deep Reads

TikTok plans to increase efforts to promote its brand this year, particularly around large sports events.

Voice shopping continues to grow, albeit at a slower rate than previously expected.

The IPA release their ‘Making sense. The Commercial Media Landscape’ report

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