This week in Digital & Tech - 14th Feb 2020
Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats.
Didn’t get an invite to the Oscars this year? Verizon has you covered – they brought the Oscars red carpet to life via this 5G user experience.
Facebook is set to shut down its Facebook Audience Network mobile arm from April 2020.
Contemplating a spring clean of your Instagram feed? The social media giant has launched a new feature that enables you to see the most visible accounts in your Instagram feed.
Verizon have launched their first international 5G production lab outside the US, in London.
Reuters have built a prototype for automated news videos using Deepfake’s tech.
Facebook is still the No. 1 social platform for Millennials and Gen Zs, with 77% of users claiming to use the platform daily.
Instagram brought in more ad revenue than YouTube alone in 2019, by a whopping US$5 billion.
Instagram may soon allow IGTV video creators to monetise their videos with paid ads.
Paramount rolled out Snapchat AR Lenses to promote Sonic the Hedgehog movie.
The International Red Cross (ICRC) partnered with hit video game Fortnite to launch Liferun, a spin-off game mode showcasing the work its employees do to help civilians in conflict zones.
Barcode fest, anyone? These modified scanners let you play techno music using barcodes.
TikTok plans to increase efforts to promote its brand this year, particularly around large sports events.
Voice shopping continues to grow, albeit at a slower rate than previously expected.
The IPA release their ‘Making sense. The Commercial Media Landscape’ report