This Week in Digital and Tech - 3rd April 2020

Headlines

• Google commit $800m to COVID-19 relief efforts and Amazon teamed up with WHO to help their efforts.

• Apple launched a COVID-19 screening app and website and at the same time donated 10m masks to healthcare workers.

• Twitter is working to keep its systems running due to levels of demand while TikTok has launched daily live-streams amid the COVID-19 lockdowns.

• Snapchat added a dedicated COVID-19 section to the Discovery Tab and rolled out a mental health feature.

• On platform updates now: Facebook Live will be more accessible and easy to use, Instagram is testing new animated selfie stickers for Stories and Pinterest launched a verified merchant program.

Insights

• How Houseparty has skyrocketed since lockdown.

• What are the younger generation’s COVID-19 concerns? Snapchat surveyed its users.

• A Facebook Marketing Partner has shared their updates on COVID-19 in the Insights Hub for Social Advertising.

Cool

• YouTube continues to raise awareness on the importance to Stay Home #WithMe.

• Stay at Home challenge – Snapchat’s Zenly launched a shelter-in-place leaderboard.

• Snapchat’s new trivia game helps you bust COVID-19 myths.

Deep Reads

• Is your internet connection slower? There might be a reason.

• The importance of data during a global pandemic.

Stay home, stay safe! We will bring all the latest happenings in the world of digital & technology marketing here.

#growthmarketing #advertising #digital #trends